About
Guidance Redefined was established in 2020 to assist both established and start-up medical device clients in bringing innovative healthcare technologies to market.
The payer environment is complex, and we recognize that clients often need assistance; therefore, we take great pride in rolling up our sleeves to work on behalf of our clients or help develop their reimbursement teams.
OVER TWO DECADES OF EXPERIENCE WITH
Payers, IDNs, PBMs, GPOs, ACOs & Healthcare Providers
In addition, her client list pulls from the following categories:
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Diabetes Technology
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Cardiology
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Transplant
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Nephrology
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Wound Care
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Urology
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Respiratory
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Speech Therapy
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Physical / Occupational Therapy
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Durable Medical Equipment
Her contacts with the movers and shakers of the payer sector and reimbursement specialists allow increased access to first-hand solutions for her clients.
MELISSA COLEMAN
OWNER & PRINCIPAL CONSULTANT
Melissa Coleman is the principal consultant at Guidance Redefined and offers consulting services exclusively to medical device manufacturers.
Guidance Redefined was established to offer both established organizations and start-up medical device companies the opportunity to engage with Melissa on an “as needed” basis.
Melissa has developed a strategy that brings her expertise inside the client’s organization, rather than targeting isolated projects without knowledge of the organization's culture.
This business model allows the client to supplement the current market access/reimbursement team or outsource payer engagement strategy and execution to Guidance Redefined. With both options, you gain the outstanding experience and proven success of this unique approach to enhancing sales and reaching full market potential.
HEALTHCARE CONSULTING
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Market Access and Reimbursement Strategy and Support
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Medical Coding and Risk Adjustment
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Federal Markets—Market Access, Strategy, Navigation and Sales Force Guidance & Support
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Sales Team Reimbursement Training and Development
