Meet the Team
Melissa Coleman
OWNER & PRINCIPAL CONSULTANT
At the helm of Guidance Redefined, Melissa brings over two decades of experience in the medical device sector, culminating in a consultative role focused on market access and reimbursement strategy and empowering sales teams. Guidance Redefined offers services that align with the industry's need for in-depth reimbursement knowledge and the ability to navigate complex payer landscapes.
Having spearheaded market planning and sales operations, Melissa’s expertise includes developing strong reimbursement strategies and training programs that promote organizational growth. The team at Guidance Redefined is committed to transforming the market access capabilities of medical device companies, equipping them with the tools they need to succeed in a competitive healthcare environment.
Spencer Hoyt
VICE PRESIDENT - FEDERAL MARKETS
Mr. Hoyt brings a wealth of federal markets business acumen. As a combat veteran, prior Medical Service Corps Officer and serial entrepreneur, Mr Hoyt embraces a patient centric, innovative approach as a practical problem solver.
Addressing unmet needs across the intersection of federal and commercial healthcare is his “Modus Operandi”.
Select Milestones Include:
● Over 35 years in the healthcare industry
● Over 25 years in the federal markets
● Over $1B in sales in the federal ecosphere
● Military service in the USN, USAF and USA
LaBrea Fitzhugh, CPC, CRC
SENIOR DIRECTOR - PROJECT MANAGEMENT AND PROFESSIONAL MEDICAL CODING
LaBrea Fitzhugh is responsible for overseeing and managing projects within a healthcare organization while ensuring accurate coding and billing processes to maximize revenue and maintaining compliance with regulations.
She has 17 plus years experience in Medical Billing, Coding and Auditing in Multiple Specialties, along with expertise in Revenue Cycle Management, Medicare Risk Adjustment / HCC Coding and Auditing, and Billing for many payers in various states in a wide range of medical billing systems.
Her experience has equipped her with deep understanding of the healthcare industry. She is also a Certified Professional Coder through the AAPC since 2011 and is a passionate, optimistic leader committed to excellence and Integrity within an organization.
